Success Measures

Introduction To Success Measures & Measure What Matters – Anne Ward


Success Measures is the application of measures to not only evaluate success but to focus each behavioral bit in the direction of the desired outcome.

The Success Measures process is framed around Five Key Elements:

1. Outcome Planning – Well Formed Outcomes
2. Evaluation process – Sensory Feedback – Measuring what Matters
3. Action Planning – Resource Deployment & Management
4. Doing what Works – Flexible Behavior – Measuring what Matters
5. Success Measures – Feedback & Course Correction

In our training and consulting, we first cultivate and develop an organizational (or individual) awareness with sensory tools to create, recognize, and implement new, more effective, approaches to unleashing personal and organizational potential. A few of the keys to creating and maintaining an opportunity mindset are:

  • Having a mind map equipped with the sensory map-making tools required
    to create and realize opportunities
  • Being flexible enough to find the resources within perceived problems and
    challenges and to redirect those resources toward desired outcomes
  • Being flexible enough to use success measurement tools to evaluate and
    to create new resources and behaviors and constantly correct movement
    toward the desired outcome

Options and opportunities are generated by actively exploring and testing operating presuppositions. Some of the tools used for generating new options, resources, and outcomes:

  • Brainstorming
  • Modeling what others have done
  • Using logical models such as vin diagrams
  • Looking at what are we doing in other contexts
  • Shifting time by imagining we are already in the future
  • Using several perceptual positions to see things in a different way

Following an inventory of many potential options, the evaluation process begins. Options are evaluated by determining the short and long term rewards that would be generated by each option. Potential consequences are evaluated – both of choosing a particular option, and of not taking advantage of a particular option. Costs are determined in terms of the utilization of resources.

Next, the decision point. We now narrow options in favor of the those  that give us the most leverage in meeting our long term outcomes and fulfilling our organizational or individual success criteria. We also determine the opportunity cost of choosing an option and accept that cost. Accepting the opportunity cost is a way of making explicit the fact that resources have been committed.

The commitment step leads directly into the final step in the process, that of designing our strategy, listing the procedures we will follow, and taking action. We decide who is involved and set up systems of individual accountability. We determine what we will measure in order to gauge our progress and put progress markers in place. Excellent measurement and feedback systems are fundamental  in the planning and implementation stages of a Success Measures project.

Anne@SuccessMeasures.com